What color should your website be?
Well, that depends!
Colors stimulate the brain and create different moods and much of the human reaction to color is subliminal. Therefore, a person is generally unaware of the pervasive and persuasive effects of color. The psychological effect is instantaneous.
So what should your web site color be? Well, that depends on who your web site audience is since the effects vary depending on one's culture, race, gender, and age. Therefore, it isn't just the selection of colors in general but who you plan to have visit your web site. That is why the first step you need to determine is: Who will your target audience be? With this in mind look over the following information and use it to answer the question: What color should your website be?
Most favorite colors:
Colors for North American culture:
White: Pure. Clean. Youthful. It's a neutral color that can imply purity in fashion and sterilization in the medical profession.
Black: Power. Elegant. Secretive. The color black can target your high-end market or be used in youth marketing to add mystery to your image.
Red: Passion. Excitement. Danger. Red is the color of attention, causing the blood pressure and heart rate to rise. Use red to inject excitement into your brand.
Orange: Vibrant. Energy. Play. Add some fun to your company if you want to create a playful environment for your customers.
Yellow: Happy. Warm. Alert. Yellow can be an attractor for your business with a relaxed feeling.
Green: Natural. Healthy. Plentiful. To create a calming effect or growth image choose green.
Purple: Royalty. Wise. Celebration. Maybe add some purple tones to your look for your premium service business.
Blue: Loyal. Peaceful. Trustworthy. Blue is the most popular and neutral color on a global scale. A safe choice for a business building customer loyalty.
Color Symbolism Chart by Culture:
Red
China: Good luck, celebration, summoning
Cherokees: Success, triumph
India: Purity
South Africa: Color of mourning
Eastern: Worn by brides
Western: Excitement, danger, love, passion, stop, Christmas (with green)
Orange
Ireland: Religious (Protestants)
Western: Halloween (with black), creativity, autumn
Yellow
China: Nourishing
Egypt: Color of mourning
Japan: Courage
India: Merchants
Western: Hope, hazards, coward
Green
China: Green hats indicate a man's wife is cheating on him, exorcism
India: Islam
Ireland: Symbol of the entire country
Western: Spring, new birth, Saint Patrick's Day, Christmas (with red)
Blue
Cherokees: Defeat, trouble
Iran: Color of heaven and spirituality
Western: Conservative, corporate, "something blue" bridal tradition
Purple
Thailand: Color of mourning (widows)
Western: Royalty
White
Japan: White carnation symbolizes death
Eastern: Funerals
Western: Brides, angels, good guys, hospitals, doctors, peace (white dove)
Black
China: Color for young boys
Western: Funerals, death, Halloween (with orange), bad guys, rebellion
Colors and Age:
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